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The Spark That Ignites Innovation: The First Step of New Product Development (NPD) How can companies create products that customers love and that disrupt the market? The First Step of New Product Development Introduction The first step of the new product development (NPD) process is the spark that ignites innovation. It's where ideas are born, nurtured, and refined. It's where companies identify the opportunities that will drive their future growth. But what does it take to generate truly innovative product ideas? How can companies create products that customers love and that disrupt the market? In this article, we'll explore the first step of the NPD process in detail. We'll discuss how to generate ideas, how to evaluate them, and how to select the most promising ones to pursue. We'll also share tips and best practices from leading companies that are known for their innovation. Generating Ideas The first step in the NPD process is to generate as many ideas as possi...